Communications and Marketing Coordinator

US-CO-Fort Collins
Type
Regular, Full-Time
Job Category
Communications/Marketing
ID
2017-3364
Fort Collins
CO

Overview

Now in its second century, Audubon is dedicated to protecting birds and other wildlife and the habitat that supports them. Audubon’s mission is engaging people in bird conservation on a hemispheric scale through science, policy, education and on-the-ground conservation action.  By mobilizing and aligning its network of Chapters, Centers, State and Important Bird Area programs in the four major migratory flyways in the Americas, the organization will bring the full power of Audubon to bear on protecting common and threatened bird species and the critical habitat they need to survive.  And as part of BirdLife International, Audubon will join people in over 100 in-country organizations all working to protect a network of Important Bird Areas around the world, leveraging the impact of actions they take at a local level.  What defines Audubon’s unique value is a powerful grassroots network of nearly 500 local chapters, 23 state offices, 41 Audubon Centers, Important Bird Area Programs in 46 states, and 700 staff across the country.  Audubon is a federal contractor and an Equal Opportunity Employer (EOE).

 

 

Position Summary

The Audubon Rockies is seeing a Communications and Marketing Coordinator. This person will create and implement communications strategies and marketing campaigns in support of the Audubon Rockies’ five programs, its brand, and mission. The Communications and Marketing coordinator will work closely with internal communications among staff, and external communications with the organization’s partners and constituents. This position will report to the Deputy Director. The ideal candidate is detail oriented, thrives in a fast-paced environment, and has a passion for engaging the public through social media and other communication channels. This is an exciting time to join the Audubon Rockies staff and the position is structured for growth.

Candidates must submit a cover letter and resume in order to be considered for this position.

Essential Functions

Internal Communications: Continue to develop the organization’s strategic plan, focusing on goals, benchmarks, and measurement.

Website: Lead the creation of an Audubon Rockies blog as an effective and dynamic tool for connecting with constituents and lead generation. Work with current website administrator to update and maintain links, pages, and content.

Publications & Materials: Write and design communications materials using Rockies’ brand assets and voice. These include acknowledgment mail stuffers, fact sheets, flyers, events and promotions materials, and others as needed. 

Social Media: Manage and grow Rockies’ Facebook page and groups, and its Twitter profile with a strategic posting schedule, and original and curated content. Engage with followers by responding to comments and generating authentic conversation about Rockies’ issues and initiatives. Track metrics for post and engagement performance, and analyze results for improved campaigns.

Email: Manage, and grow, Rockies’ email subscriber database, its monthly e-newsletter, and email campaigns that amplify Rockies’ events and projects; inform about urgent issues; and encourage advocacy. Use advanced segmentation, insights, and A/B testing to understand subscriber behavior and improve engagement and reach.

Content Creation: Collect and share original, compelling, human-interest stories using visual assets like videography and photography, in addition to strong writing. Develop a content editorial calendar to organize content, and use it strategically across Rockies’ media channels.

Marketing: Work with Rockies’ staff to develop and implement marketing campaigns for the organization’s priority products, events, and fundraising initiatives, strategically implementing communications channels with compelling storytelling.

Media Outreach: Work with Rockies’ Policy & Outreach Coordinator, industry partners, and the National Audubon Society’s communications team to develop new opportunities for broadcast and print media outreach. Occasionally write press releases, op-eds, and letters to the editor about timely issues. Pitch local newspapers and radio stations for Rockies’ fundraising or events promotions.

Qualifications and Experience

  • 1- 3 years demonstrated experience in communications and marketing, or a similar combination of education and experience, required.
  • Bachelor’s Degree in the natural sciences or education or related field.
  • Must be proficient with Microsoft Office (Word, Excel, PowerPoint, etc.)
  • Working knowledge of Photoshop, InDesign, MailChimp a plus.
  • A collaborative creative who is proactive, flexible, and innovative.
  • A self-starter, with the ability to manage and prioritize deadlines while working in a fast-paced environment.
  • Excellent interpersonal, written and verbal communications skills. 
  • Passionate and knowledgeable about current conservation issues affecting Colorado & Wyoming birds, wildlife, and habitats.
  • Demonstrated proficiency in photography, video, and using social media platforms for outreach or fund raising purposes.
  • Proven experience developing and executing social media strategy.
  • Interest, understanding and commitment to the Audubon Rockies' mission and vision.
  • Ability to work long, flexible hours when needed, including weekends and evenings.
  • Must be willing to travel as the job requires.
  • Must possess a valid driver’s license.

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