Now in its second century, Audubon is dedicated to protecting birds and other wildlife and the habitat that supports them. Audubon’s mission is engaging people in bird conservation on a hemispheric scale through science, policy, education and on-the-ground conservation action. By mobilizing and aligning its network of Chapters, Centers, State and Important Bird Area programs in the four major migratory flyways in the Americas, the organization will bring the full power of Audubon to bear on protecting common and threatened bird species and the critical habitat they need to survive. And as part of BirdLife International, Audubon will join people in over 100 in-country organizations all working to protect a network of Important Bird Areas around the world, leveraging the impact of actions they take at a local level. What defines Audubon’s unique value is a powerful grassroots network of nearly 500 local chapters, 23 state offices, 41 Audubon Centers, Important Bird Area Programs in 50 states, and 700 staff across the country. Audubon is a federal contractor and an Equal Opportunity Employer (EOE).
The Manager of Audience Engagement will play a key role in implementing strategy and tactics to ensure Audubon reaches and engages target audiences. Working towards the goals outlined in the Strategic Plan, this role will develop platform-specific content and communications for email, SMS, web, and other relevant digital channels. Focusing on Audubon’s key audiences and goals, this role will provide vital support for reaching, engaging, and acquiring supporters via digital channels. The Manager of Audience Engagement will regularly interface with Audubon’s advocacy, science, network, and fundraising teams to best integrate communications strategies to support larger goals. This role will support the development, planning, and execution of innovative pilot projects and programs with the aim of discovering and investing in the best ideas and methods from across the Audubon network for reaching and engaging new audiences. This position will report directly to the VP, Audience Engagement.