• Web Product Manager

    Job Locations US-NY-New York
    Type
    Regular, Full-Time
    Job Category
    Communications/Marketing
    ID
    2018-3594
    City
    New York
    State/Province
    NY
  • Overview

    Now in its second century, Audubon is dedicated to protecting birds and other wildlife and the habitat that supports them. Audubon’s mission is engaging people in bird conservation on a hemispheric scale through science, policy, education and on-the-ground conservation action.  By mobilizing and aligning its network of Chapters, Centers, State and Important Bird Area programs in the four major migratory flyways in the Americas, the organization will bring the full power of Audubon to bear on protecting common and threatened bird species and the critical habitat they need to survive.  And as part of BirdLife International, Audubon will join people in over 100 in-country organizations all working to protect a network of Important Bird Areas around the world, leveraging the impact of actions they take at a local level.  What defines Audubon’s unique value is a powerful grassroots network of nearly 500 local chapters, 23 state offices, 41 Audubon Centers, Important Bird Area Programs in 50 states, and 700 staff across the country.  Audubon is a federal contractor and an Equal Opportunity Employer (EOE).
     

    Position Summary

    The Web Product Manager will oversee the growth and strategic effectiveness of Audubon’s web presence (Audubon.org, and its network of 60+ state office and nature center sites). Reporting to the VP of Digital Products and working closely with the Editor/Site Director, the Web Product Manager will ensure that Audubon’s web presence is effectively engaging both existing and new audiences.

     

    The role requires a mix of excellent digital marketing instincts, solid project management skills, an intuitive sense for user experience, and fluency in the tools of the modern web. A deep understanding of Audubon’s digital audiences, gained via research and testing, will form a key foundation of the Web Product Manager’s work.

    Essential Functions

    • Drive Audubon’s efforts to optimize Audubon.org for effective engagement, with specific goals around lead generation and conversion rates, working in close collaboration with Audubon’s digital fundraising, advocacy, and marketing teams
    • Partner with cross-organizational stakeholders to understand product objectives and develop effective product strategies
    • Develop a deep understanding of Audubon’s unique content offerings, and adapt web products to best deliver and leverage that content for user engagement
    • Work as the point person for technical and design consultants to scope, request, and implement new iterations and features for the website
    • Plan and execute effective A/B and other audience tests to optimize for conversion
    • Produce product concepts, roadmaps, and functional specifications documentation
    • Effectively manage a budget to align priorities, resources and timelines across Audubon’s web properties
    • Integrate analytics into all major product decisions, identifying valuable audience segments and funnels and adapting web products to maximize engagement
    • Maintain working knowledge of developments and trends in software and apply them back into Audubon’s work

    Qualifications and Experience

    • 5-7 years of experience building and managing web products, with an emphasis on user engagement
    • Demonstrated success in executing online marketing, fundraising, or advocacy strategies
    • Expertise in digital production technologies and content management systems (with Drupal experience a strong plus)
    • Comfort with and knowledge of email marketing and CRM platforms (experience with NGP VAN’s EveryAction a plus)
    • Strong detail-oriented execution skills, and the ability to lead teams on the ground to move projects from conception to completion
    • Excellent collaboration skills, with the ability to understand and apply product needs and requirements from a diverse set of organizational stakeholders, and to communicate effectively with non-technical collaborators
    • Fluency in the language and processes of web development, especially Drupal development, and the ability to work side by side with engineers to ensure product quality from the ground up
    • Fluency in or high comfort level working with the programming languages of the modern web: HTML5, CSS, JavaScript, web services & APIs, etc
    • The ability to manage and maintain healthy vendor relationships, and the ability to seek and evaluate new high-quality vendors to supplement internal staff on a project-by-project basis
    • Curiosity to stay on the cusp of software and product trends in the greater industry beyond non-profits
    • Knowledge of and interest in conservation and bird-related issues a plus!

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