• Partnerships Manager, Brand Marketing

    Job Locations
    US-NY-New York
    Type
    Regular, Full-Time
    Job Category
    Communications/Marketing
    ID
    2018-3721
    City
    New York
    State/Province
    NY
  • Overview

    Now in its second century, Audubon is dedicated to protecting birds and other wildlife and the habitat that supports them. Audubon’s mission is engaging people in bird conservation on a hemispheric scale through science, policy, education and on-the-ground conservation action.  By mobilizing and aligning its network of Chapters, Centers, State and Important Bird Area programs in the four major migratory flyways in the Americas, the organization will bring the full power of Audubon to bear on protecting common and threatened bird species and the critical habitat they need to survive.  And as part of BirdLife International, Audubon will join people in over 100 in-country organizations all working to protect a network of Important Bird Areas around the world, leveraging the impact of actions they take at a local level.  What defines Audubon’s unique value is a powerful grassroots network of nearly 500 local chapters, 23 state offices, 41 Audubon Centers, Important Bird Area Programs in 50 states, and 700 staff across the country.  Audubon is a federal contractor and an Equal Opportunity Employer (EOE).

     


     

    Position Summary

    Reporting to the Marketing Director in National Audubon Society's Marketing Division, the Brand Marketing Partnerships Manager will be responsible for leading and growing key licensee relationships and cause marketing partnerships. In addition to managing existing partnerships, the person in this role will be a critical player for the organization by helping to acquire new, strategic partners and working collaboratively with colleague to increase Audubon’s revenue and drive brand awareness to a variety of stakeholders.

     

    Candidates should submit a cover letter when applying to this position.

    Essential Functions

    Licensees

    • Manage forecasting, budgeting, and provide marketing support for existing licensees, including quarterly meetings, product line reviews, revenue tracking and forecasting, product approvals, packaging approvals, and brand management.
    • Manage all aspects of licensee onboarding and renewals, working closely with legal on contract negotiations, executing deals, and seeing through deliverables.
    • Develop creative briefs and marketing calendars for licensee product promotion.
    • Work with licensees to develop and manage brand presence in retail and online spaces.
    • Conceptualize, plan, and execute campaigns which include integration of merchandising, email, online, retail, social, public relations, events, advertising, and other unique activations for licensed products.
    • Recap campaigns against KPIs such as sales, traffic, and brand awareness; extensive reporting and post-campaign analysis.

    Strategic Partnerships

    • Build and maintain strategic relationships with current and future partners.
    • Project manage events and activations including logistics, production, promotion and post-program reporting.
    • Conduct audience and consumer research to explore new partnership opportunities.
    • Research and report on potential corporate partners and new prospects.
    • Help create pitch documents and presentations to drive new business development.

    General

    • Support Director of Marketing with departmental budget tracking and month end close processes, providing accurate financial analysis to inform, forecast, and meet annual budget goals.
    • Advise Audubon entities including state offices, centers, and chapters who desire to undertake strategic partnership efforts.
    • Assist in drafting contracts and licensees for network partners.
    • On-going communication and project management with key partners and cross-functional teams to meet brand calendar deadlines with accuracy.
    • Provide guidance and support across the network on the appropriate use of Audubon’s brand guidelines and the need for full brand integration.

    Qualifications and Experience

    • Bachelor’s degree in Marketing or related field and 5-7 years of demonstrated success in brand partnerships and/or strategic partnerships in a fast-paced, flexible, team-oriented environment. An equivalent combination of education and experience will also be considered.
    • Experience with retail, direct and online marketing tactics.
    • Effective interpersonal skills, including customer service, with the ability to build consensus among a wide range of individuals.
    • Excellent written communication skills and the ability to synthesize and communicate technical and complex information for non-technical audiences.
    • Must be extremely organized and able to multi-task, with particular attention to meeting deadlines and maintaining complete and accurate documentation. Meticulous work style and follow through when owning projects a must.
    • Experience and ability managing multiple projects through to success, including meeting financial goals, project deadlines, and coordinating the work of key staff and partners.
    • A self-starter, one who is motivated, able to work in a decentralized work environment with minimal supervision, and juggle multiple projects simultaneously.
    • Tech-savvy individual, one who has proficiency with MS Office applications and is comfortable working in a variety of web-based databases and platforms.

     

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