• Director, Direct Response Marketing

    Job Locations
    US-NY-New York
    Type
    Regular, Full-Time
    Job Category
    Communications/Marketing
    ID
    2019-4206
    City
    New York
    State/Province
    NY
  • Overview

    Now in its second century, Audubon is dedicated to protecting birds and other wildlife and the habitat that supports them. Audubon’s mission is engaging people in bird conservation on a hemispheric scale through science, policy, education and on-the-ground conservation action.  By mobilizing and aligning its network of Chapters, Centers, State and Important Bird Area programs in the four major migratory flyways in the Americas, the organization will bring the full power of Audubon to bear on protecting common and threatened bird species and the critical habitat they need to survive.  And as part of BirdLife International, Audubon will join people in over 100 in-country organizations all working to protect a network of Important Bird Areas around the world, leveraging the impact of actions they take at a local level.  What defines Audubon’s unique value is a powerful grassroots network of nearly 500 local chapters, 22 state offices, 41 Audubon Centers, Important Bird Area Programs in 50 states, and 700 staff across the country.  Audubon is a federal contractor and an Equal Opportunity Employer (EOE).

     

     

    Position Summary

    In collaboration with the Vice President, the Director of Direct Response Marketing is responsible for the management and oversight of National Audubon Society’s direct response efforts, including acquisition, renewals, monthly giving, appeals, and acknowledgments. S/he will work closely with the Vice President and consultants to develop innovative multi-channel strategies designed to meet organizational goals.  This role leads all aspects of Direct Response fundraising including mid-level giving, from strategy to execution, both off-line and digital, and includes annual planning, annual budgeting/forecasting, fiscal reporting, vendor/consultant management, and production.  In addition, this role will support the Vice President in collaborating with the Engagement and Advocacy teams to ensure that there is consistent messaging throughout the organization and that there is alignment around the key initiatives.

    Essential Functions

    • Primary responsibility for achieving annual fundraising goals and maintain trajectory for multi-year growth plan
    • Provides vision and oversight for Audubon’s direct response efforts. Works closely with the Vice President and consultants to achieve organization’s goals.
    • In collaboration with Vice President, leads expansion of mid-level giving program
    • Provides leadership and create strategies to help with the growth of monthly giving program across all channels (mailings, email)
    • Defines target audiences, program goals, and direct response approach for all off-line and digital initiatives.
    • Manages vendors/agencies, contract negotiation and execution.
    • In coordination with the Communications and Policy Departments, and the Engagement and Advocacy teams, maintains consistent messaging throughout the organization.
    • Evaluates the success and progress of direct response efforts and refines business tactics.
    • Develops and manages the direct response team.

    Qualifications and Experience

    • Bachelor’s degree or equivalent in marketing or a related discipline, as well as 10+ years of progressively responsible direct marketing experience, including relevant management/supervisory experience. 
    • Proven track record in multi-channel direct response fundraising, particularly in direct mail.
    • Strong interpersonal and relationship building skills with internal and external partners a must.
    • Excellent verbal and written communications skills, especially for Executive level communications.
    • Data driven individual with strong analytical skills and experience working with database teams.
    • Ability to work independently, with minimal supervision, and to exercise good judgment all within a fast-paced environment.
    • A self-starter with a keen attention to detail; must be accurate, dependable, and able to consistently meet deadlines.
    • Advanced proficiency with Microsoft Office applications and marketing databases required.

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