Web Product Director

Job Locations
US-NY-New York
Regular, Full-Time
Job Category
Information Technology
New York


Now in its second century, Audubon is dedicated to protecting birds and other wildlife and the habitat that supports them. Audubon’s mission is engaging people in bird conservation on a hemispheric scale through science, policy, education and on-the-ground conservation action.  By mobilizing and aligning its network of Chapters, Centers, State and Important Bird Area programs in the four major migratory flyways in the Americas, the organization will bring the full power of Audubon to bear on protecting common and threatened bird species and the critical habitat they need to survive.  And as part of BirdLife International, Audubon will join people in over 100 in-country organizations all working to protect a network of Important Bird Areas around the world, leveraging the impact of actions they take at a local level.  What defines Audubon’s unique value is a powerful grassroots network of approximately 450 local chapters, 120 campus chapters, 17 state and regional offices, 34 Audubon Centers, Important Bird Area Programs in 50 states, and 700 staff across the country. 




Position Summary

The Web Product Director will oversee the growth and strategic effectiveness of Audubon’s web presence (Audubon.org, and its network of 60+ state office and nature center sites). Reporting to the VP of Digital Products and working closely with the Editorial Site Director, the Web Product Director will ensure that Audubon’s web presence is effectively engaging both existing and new audiences.

The role requires a mix of excellent digital marketing instincts, solid project management skills, an intuitive sense for user experience, and fluency in the tools of the modern web. A deep understanding of Audubon’s digital audiences, gained via research and testing, will form a key foundation of the Web Product Director’s work.

Essential Functions

  • Lead our strategy across Audubon departments and teams for acquiring new donors and members via the website, and collaborate with fundraising, audience engagement, advocacy, and other Audubon teams to help qualify those leads and shape the user journey of members acquired via the website as they engage with Audubon priorities.
  • Own and implement the high-level strategy for all web products and platforms, in collaboration with stakeholders across the organization, to ensure the continued evolution of our web platform ecosystem for the National site and the State and Center site platform.
  • Develop a deep understanding of Audubon’s unique content offerings, and adapt web products to best deliver and leverage that content for user engagement
  • Lead a team of contract and on-staff designers and engineers to deliver on new features, front- and back-end iterative improvements, and to support major new initiatives with significant web product components
  • Manage and maintain healthy vendor relationships, and the ability to seek and evaluate new high-quality vendors to supplement internal staff on a project-by-project basis
  • Advocate for a culture of user and multivariate testing and research across Audubon and provide services to other teams to help them gain insight into their work or improve their engagement strategies.
  • Produce product concepts, roadmaps, and functional specifications documentation
  • Effectively manage a budget to align priorities, resources, and timelines across Audubon’s web properties
  • Integrate analytics into all major product decisions, identifying valuable audience segments and funnels and adapting web products to enhance engagement
  • Strategize and implement targeted, strategic improvements to both the front-end experience and back-end architecture of audubon.org to ensure our web products remain up to date and competitive with our peers, and stay abreast of broader web UX and platform trends
  • Lead Audubon’s efforts to make our digital products more accessible, with a focus on sharing learnings, best practices, and other resources across the organization for adoption by other teams

Qualifications and Experience

  • 5+years of experience building and managing web products in a product leadership role, with an emphasis on user engagement
  • Demonstrated success in leading a team of designers and engineers, including contract and remote teams, to ship quality web products.
  • Demonstrated success in executing online marketing, fundraising, or advocacy strategies.
  • Expertise in digital production technologies and content management systems (with Drupal experience a strong plus)
  • Comfort with and knowledge of email marketing and CRM platforms (experience with NGP VAN’s EveryAction a plus)
  • Detail-oriented execution skills, and the ability to lead teams on the ground to move projects from conception to completion
  • Excellent collaboration skills, with the ability to understand and apply product needs and requirements from a diverse set of organizational stakeholders, and to communicate effectively with non-technical collaborators
  • Fluency in the language and processes of web development, especially Drupal development, and the ability to work side by side with engineers to ensure product quality from the ground up
  • Fluency in or high comfort level working with the programming languages of the modern web: HTML5, CSS, JavaScript, web services & APIs, etc.
  • Curiosity to stay on the cusp of software and product trends in the greater industry beyond non-profits
  • Knowledge of and interest in conservation and bird-related issues a plus!

EEO Statement

The National Audubon Society is a federal contractor and an Equal Opportunity Employer (EOE). All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. We are committed to a policy of nondiscrimination, inclusion and equal opportunity and actively seek a diverse pool of candidates in this search.

Accessibility Statement

The National Audubon Society endeavors to keep our careers site accessible to any and all users.  If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact Accommodations@audubon.org. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.

COVID Policy

Beginning September 15, 2021: Audubon requires all staff either to provide proof of being fully vaccinated or, if they cannot provide such proof for any reason, to wear a mask while working indoors, including in all Audubon facilities and offsite, and while working outdoors in situations where they cannot maintain social distancing. In addition, at this time and until CDC recommendations change, all staff in counties the CDC identifies as having “substantial” and “high” COVID transmission ratesmust wear masks indoors (unless alone in a closed office) and outdoors in situations where they cannot maintain social distancing regardless of vaccination status. 


This policy covers national and state offices, centers, and sanctuaries, as well as Audubon employees working offsite. Should you be selected for this position, you will be asked to acknowledge you have read the above policy and provide your vaccination status.


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