Email Marketing Coordinator

Job Locations
US-NY-New York | US
Type
Regular, Full-Time
Job Category
Communications/Marketing
ID
2021-4798
City
New York
State/Province
NY

Overview

Now in its second century, Audubon is dedicated to protecting birds and other wildlife and the habitat that supports them. Audubon’s mission is engaging people in bird conservation on a hemispheric scale through science, policy, education and on-the-ground conservation action.  By mobilizing and aligning its network of Chapters, Centers, State and Important Bird Area programs in the four major migratory flyways in the Americas, the organization will bring the full power of Audubon to bear on protecting common and threatened bird species and the critical habitat they need to survive.  And as part of BirdLife International, Audubon will join people in over 100 in-country organizations all working to protect a network of Important Bird Areas around the world, leveraging the impact of actions they take at a local level.  What defines Audubon’s unique value is a powerful grassroots network of approximately 450 local chapters, 120 campus chapters, 17 state and regional offices, 34 Audubon Centers, Important Bird Area Programs in 50 states, and 700 staff across the country. 

 

 

Position Summary

Reporting to the Email Marketing Manager, the Email Marketing Coordinator is charged with supporting the production and distribution of national and network email communications ensuring Audubon reaches and engages target audiences. In other words, keeping our list of 800,000 subscribers happy, healthy, and primed to engage in digital advocacy or fundraising.

The ideal candidate will be a creative and dynamic writer who will bring an analytical approach to content creation and have experience building and deploying emails within an CRM. They will be responsible for supporting Audubon’s engagement email and messaging programs as measured by engaging target audience and steadily increasing active email subscribers.

This is an exciting opportunity for a talented professional to join an organization in a great period of growth and is interested in serving in a highly visible role across Audubon – regularly interfacing with key advocacy, science, network, and fundraising teams to ensure email communications support organizational goals.

 

**To be considered for this opportunity, kindly submit a cover letter with your application.  The hiring team is open to remote applicants on the East Coast/Time Zone. 

 

Essential Functions

  • Support the production and distribution of engagement-focused email communications, including content creation, analysis, and reporting.
  • Conceptualize email themes, write email copy, edit copy, and design email layout.
  • Work within Audubon’s existing eCRM, EveryAction, to build and deploy emails to specific segments.
  • Develop data-driven, audience-specific content, recommendations, and delivery tactics by regularly reviewing analytics.
  • Execute A/B and segmentation testing.
  • Develop dashboards to measure Audubon’s email effectiveness across multiple audiences.
  • Support digital lead generation efforts.
  • Develop and contribute to marketing plans that improve digital engagement and ultimately increase donors and advocates.
  • Periodically produce emails for other departments, as needed.
  • Advise state programs on best practices for writing and designing emails.
  • Other duties and special projects as assigned by the Vice President of Audience Engagement.

Qualifications and Experience

  • Bachelor’s degree in communications, marketing or related field and 1-3 years in digital marketing, including demonstrated experience using content management and analytics systems, required. An equivalent combination of education and experience will also be considered.
  • Excellent writing skills with a knack for online communications and crafting messaging for multiple, specific audiences.
  • A self-starter, one who is a creative, analytical thinker and is able to work cross-departmentally and cross-functionally on integrated initiatives.
  • Tech-savviness, including proficiency with Microsoft Office applications and ability to learn how to use tools to manage online communications. Experience deploying emails within an eCRM such as EveryAction, Drupal, and Google Analytics, HTML and Adobe Creative Suite is preferred.
  • Previous experience at a non-profit with an advocacy-related mission desired.
  • Commitment to mission and values of the National Audubon Society, as well as a personal interest in helping to further the organization’s efforts to create a more equitable, diverse, and inclusive environment.

This position is a union eligible position and is represented by the Communications Workers of America (CWA).

EEO Statement

The National Audubon Society is a federal contractor and an Equal Opportunity Employer (EOE). All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. We are committed to a policy of nondiscrimination, inclusion and equal opportunity and actively seek a diverse pool of candidates in this search.

Accessibility Statement

The National Audubon Society endeavors to keep our careers site accessible to any and all users.  If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact Accommodations@audubon.org. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.

COVID Policy

Beginning September 15, 2021: Audubon requires all staff either to provide proof of being fully vaccinated or, if they cannot provide such proof for any reason, to wear a mask while working indoors, including in all Audubon facilities and offsite, and while working outdoors in situations where they cannot maintain social distancing. In addition, at this time and until CDC recommendations change, all staff in counties the CDC identifies as having “substantial” and “high” COVID transmission ratesmust wear masks indoors (unless alone in a closed office) and outdoors in situations where they cannot maintain social distancing regardless of vaccination status. 

 

This policy covers national and state offices, centers, and sanctuaries, as well as Audubon employees working offsite. Should you be selected for this position, you will be asked to acknowledge you have read the above policy and provide your vaccination status.

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