Email Marketing Coordinator

Job Locations
US-NY-New York | US
Type
Regular, Full-Time
Job Category
Communications/Marketing
ID
2021-4798
City
New York
State/Province
NY

Overview

The National Audubon Society is a nonprofit conservation organization that protects birds and the places they need, today and tomorrow. We work throughout the Americas using science, advocacy, education, and on-the-ground conservation. Audubon’s state, regional, national, and international programs, nature centers, and chapters have an unparalleled wingspan that reaches millions of people each year to inform, inspire, and unite diverse communities in conservation action. As a sentinel species, we recognize that the fate of birds is inextricably tied to the fate of us all.

 

Audubon has more than 700 staff working across the United States and seven countries in 17 state and regional offices, 41 nature centers, and 23 wildlife sanctuaries. Together as one Audubon, we aspire to alter the course of climate change and habitat loss, leading to healthier bird populations and reversing current trends in biodiversity loss.

 

Audubon is committed to a culture of workplace excellence, where our talented and diverse staff are deeply engaged, with a strong sense of belonging. The birds Audubon pledges to protect differ in color, size, behavior, geographical preference, and countless other ways. By honoring and celebrating the equally remarkable diversity of the human species, Audubon will bring new creativity, effectiveness, and leadership to our work throughout the hemisphere.

Position Summary

Reporting to the Email Marketing Manager, the Email Marketing Coordinator is charged with supporting the production and distribution of national and network email communications ensuring Audubon reaches and engages target audiences. In other words, keeping our list of 800,000 subscribers happy, healthy, and primed to engage in digital advocacy or fundraising.

The ideal candidate will be a creative and dynamic writer who will bring an analytical approach to content creation and have experience building and deploying emails within an CRM. They will be responsible for supporting Audubon’s engagement email and messaging programs as measured by engaging target audience and steadily increasing active email subscribers.

This is an exciting opportunity for a talented professional to join an organization in a great period of growth and is interested in serving in a highly visible role across Audubon – regularly interfacing with key advocacy, science, network, and fundraising teams to ensure email communications support organizational goals.

 

**To be considered for this opportunity, kindly submit a cover letter with your application.  The hiring team is open to remote applicants on the East Coast/Time Zone. 

 

Essential Functions

  • Support the production and distribution of engagement-focused email communications, including content creation, analysis, and reporting.
  • Conceptualize email themes, write email copy, edit copy, and design email layout.
  • Work within Audubon’s existing eCRM, EveryAction, to build and deploy emails to specific segments.
  • Develop data-driven, audience-specific content, recommendations, and delivery tactics by regularly reviewing analytics.
  • Execute A/B and segmentation testing.
  • Develop dashboards to measure Audubon’s email effectiveness across multiple audiences.
  • Support digital lead generation efforts.
  • Develop and contribute to marketing plans that improve digital engagement and ultimately increase donors and advocates.
  • Periodically produce emails for other departments, as needed.
  • Advise state programs on best practices for writing and designing emails.
  • Other duties and special projects as assigned by the Vice President of Audience Engagement.

Qualifications and Experience

  • Bachelor’s degree in communications, marketing or related field and 1-3 years in digital marketing, including demonstrated experience using content management and analytics systems, required. An equivalent combination of education and experience will also be considered.
  • Excellent writing skills with a knack for online communications and crafting messaging for multiple, specific audiences.
  • A self-starter, one who is a creative, analytical thinker and is able to work cross-departmentally and cross-functionally on integrated initiatives.
  • Tech-savviness, including proficiency with Microsoft Office applications and ability to learn how to use tools to manage online communications. Experience deploying emails within an eCRM such as EveryAction, Drupal, and Google Analytics, HTML and Adobe Creative Suite is preferred.
  • Previous experience at a non-profit with an advocacy-related mission desired.
  • Commitment to mission and values of the National Audubon Society, as well as a personal interest in helping to further the organization’s efforts to create a more equitable, diverse, and inclusive environment.

This position is a union eligible position and is represented by the Communications Workers of America (CWA).

EEO Statement

The National Audubon Society is a federal contractor and an Equal Opportunity Employer (EOE). All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. We are committed to a policy of nondiscrimination, inclusion and equal opportunity and actively seek a diverse pool of candidates in this search.

Accessibility Statement

The National Audubon Society endeavors to keep our careers site accessible to any and all users.  If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact Accommodations@audubon.org. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.

COVID Policy

All staff must be fully vaccinated against COVID-19 no later than January 31, 2022, unless they are approved by Human Resources for a qualified exemption. Those unvaccinated after January 31st will be required to follow a weekly testing protocol.

 

All unvaccinated staff are required to wear masks or other approved facial coverings while working indoors at all times or outdoors when social distancing cannot be maintained. Further, effective December 13th, any unvaccinated staff person entering an Audubon building must submit a negative Covid-19 test that has been taken within 72 hours. 

 

This policy is effective through February 27th and may be changed due to changes in the law and/or changes to Audubon policies such as the Return to Work/Hybrid Work policy.

 

All new hires must be fully vaccinated prior to their start of employment unless they are pre-qualified by HR for exemption.

Options

Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed