Communications Manager

Job Locations
US-PA-Audubon | US-MD-Baltimore
Type
Regular, Full-Time
Job Category
Communications/Marketing
ID
2022-4919
City
Audubon
State/Province
PA
Additional Location : City
Baltimore
Additional Location : State/Province
MD

Overview

The National Audubon Society is a nonprofit conservation organization that protects birds and the places they need, today and tomorrow. We work throughout the Americas using science, advocacy, education, and on-the-ground conservation. Audubon’s state, regional, national, and international programs, nature centers, and chapters have an unparalleled wingspan that reaches millions of people each year to inform, inspire, and unite diverse communities in conservation action. As a sentinel species, we recognize that the fate of birds is inextricably tied to the fate of us all.

 

Audubon has more than 700 staff working across the United States and seven countries in 17 state and regional offices, 41 nature centers, and 23 wildlife sanctuaries. Together as one Audubon, we aspire to alter the course of climate change and habitat loss, leading to healthier bird populations and reversing current trends in biodiversity loss.

 

Audubon is committed to a culture of workplace excellence, where our talented and diverse staff are deeply engaged, with a strong sense of belonging. The birds Audubon pledges to protect differ in color, size, behavior, geographical preference, and countless other ways. By honoring and celebrating the equally remarkable diversity of the human species, Audubon will bring new creativity, effectiveness, and leadership to our work throughout the hemisphere.

Position Summary

The Communications Manager will report to the Executive Director of Audubon Mid-Atlantic and will be responsible for overseeing Audubon Mid-Atlantic's communications work in service of advancing our mission to protect birds and the places they need. They will develop and execute a strategic communications plan to expand awareness and understanding of Audubon’s conservation and policy priorities and on-the-ground work as well as public programs happening at the region's environmental centers. The Manager will play a key role in building a diverse constituency for Audubon’s regional work, engaging people to take action, building our leadership profile and elevating Audubon Mid-Atlantic staff as experts. This position requires a 360 approach to communications work, including media relations, digital communications, message development and network communications. 

Essential Functions

  • Work with national communications staff and the regional office to develop and implement a communications strategy that builds support for key conservation and policy priorities, directs people to engagement and action, and elevates the work of Audubon Mid-Atlantic.
  • Provide strategic communications guidance and technical support to policy and programmatic staff.
  • Work with the Audubon Mid-Atlantic team, with emphasis in partnership with the Policy Director and Network Engagement Manager, to create advocacy-oriented campaigns that further Audubon Mid-Atlantic's goals through digital communications, network action alerts and media outreach.
  • Work with Center Directors to promote Center-based events and, in collaboration with Conservation and policy staff, develop printed materials that promote Audubon Mid-Atlantic conservation and policy goals and engage Center visitors in Audubon’s work.
  • Support regional and national development staff to craft fundraising messaging and create briefing documents to be used in pitches and proposals.
  • Develop and build strong relationships with state and regional reporters and media outlets (including print, digital, TV, radio) covering climate, coasts, forests, water, bird-friendly communities, urban conservation issues, energy and the environment.
  • Develop message frameworks, talking points, press releases and editorials for key priorities and initiatives.
  • Manage social media platforms, develop and execute digital content strategies, create content in collaboration with programmatic staff. Ensure full integration of social media into communications work.
  • Maintain organization’s graphics and photo files.
  • Cultivate relationships with headquarters communications staff to increase collaboration.
  • Synthesize Audubon’s national statements, policy and program materials to develop story angles and pitches for regional media outlets as well as for social media posts.
  • Manage the Audubon Mid-Atlantic regional website, updating content as needed.

Qualifications and Experience

  • A bachelor's degree in journalism, communications, marketing or a closely related field required; equivalent combination of education and experience also considered.
  • 5-7 years’ experience with media or public relations, with nonprofit and/or advocacy communications experience strongly preferred.
  • A proven track record of using communications tools holistically to advance an organization’s mission. capacity for building brand identity and strengthening a network through proactive messaging and outreach.
  • Experience and fluency with digital communications tools, including social media platforms, and proven track record at using technology to identify and effectively communicate with diverse audiences.
  • Familiarity with data analytics to track and evaluate digital impact.
  • Strong interpersonal skills and the ability to build and maintain positive working relationships.
  • Excellent problem-solving, organizational and time-management skills and the ability to maintain a team-focused attitude in a fast-paced environment.
  • Exceptional writing, reporting and editing skills. Ability to communicate complex and technical information clearly to various audiences under quick deadlines.
  • A proven track record of high-quality media placements (web, print and broadcast).
  • Proficiency with Microsoft Office applications and comfort navigating project management platforms, media relations tools and databases, and social media platforms. Video editing skills are a plus.
  • A flexible approach to work, with a willingness to travel regionally, as needed, and participate in some local programming that occurs outside of typical business hours.
  • Genuine interest in conservation and the mission of the National Audubon Society. Familiarity with environmental, climate and conservation issues strongly preferred.

This position is represented by the Communications Workers of America (CWA).

EEO Statement

The National Audubon Society is a federal contractor and an Equal Opportunity Employer (EOE). All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. We are committed to a policy of nondiscrimination, inclusion and equal opportunity and actively seek a diverse pool of candidates in this search.

Accessibility Statement

The National Audubon Society endeavors to keep our careers site accessible to any and all users.  If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact Accommodations@audubon.org. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.

COVID Policy

All new hires must be fully vaccinated prior to their start of employment unless they are pre-qualified by HR for exemption.

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