The National Audubon Society is a nonprofit conservation organization that protects birds and the places they need, today and tomorrow. We work throughout the Americas using science, advocacy, education, and on-the-ground conservation. Audubon’s state, regional, national, and international programs, nature centers, and chapters have an unparalleled wingspan that reaches millions of people each year to inform, inspire, and unite diverse communities in conservation action. As a sentinel species, we recognize that the fate of birds is inextricably tied to the fate of us all.
Reporting to the Vice President and Executive Director, Audubon Alaska, the Communications Manager is responsible for the implementation of strategies that elevate Audubon Alaska’s profile within Alaska and nationally through the use of both innovative and conventional communications strategies and tactics. They will conduct day-to-day work in the areas of planning, marketing, writing, print/electronic communication and publication, media and public relations, production and project management.
• Develop and implement an annual communications plan with clear strategies for advancing Audubon Alaska’s visibility and goals for major program areas.
• Create and ensure the alignment of communications tactics and messages with the organization’s strategic priorities, which include fundraising to achieve conservation goals.
• Lead and direct all aspects of communication plan strategies using various channels such as advertising (web, print, radio), newsletters (print and electronic), social media, events, email outreach, website content, media and public relations.
• Ensure the consistency of brand standards, messaging, mission, vision, and values with all audiences, internal and external, and communities.
• Manage outreach and promotion of events, distribution of ecological atlases, maps and reports in partnership with other staff members.
• Coordinate media outreach and coverage with media releases, TV/radio interviews, feature stories, and other public relations activities. Work with National Audubon Society Communications staff to amplify Alaska issues.
• Lead a team including staff, outside designers, and printers in producing internet based and print collateral.
• Develop and manage the organization’s online (social media, website, etc.) strategy and content.
• Manage photography and videography needs for/of events, activities, and general awareness for use in publications and media, and ensure proper releases are signed and filed. Maintain organization’s graphics and photo files.
• Analyze and document the effectiveness of all executed outreach and communications.
• Translate scientific and policy information into effective communications/outreach products.
• Other job related duties and responsibilities as requested.
• 5+ years in public relations, journalism or other communications and marketing fields preferably with a nonprofit.
• Experience developing and implementing communication plans and strategies.
• Experience managing the work of graphics artists, designers, and printers.
• Strong writing, editing and proofreading skills, with demonstrated experience writing articles for newsletters, marketing literature, website content, social media, and public relations materials.
• Experience pitching and developing strong relationships with traditional and new media; using online communications tools to enhance and amplify an organization’s core messages; and providing creative communications support, editing support, and strategy to multiple internal project teams simultaneously.
• Skilled in written and oral communications. Detail-oriented and analytical nature, with the ability to measure and report impacts, balanced with the creativity to brainstorm story angles and design high visibility campaigns.
• Basic experience with communication production, such as design and layout, video and audio production techniques and strategies, social media management and distribution, mobile technologies, and e-learning tools.
• A high level of skill and comfort with technology, including experience with multiple computer and electronic communication software and platforms, such as MS Office, Drupal, and Adobe Creative Suite.
• Experience designing, monitoring and evaluating tools for assessing the impact of communication services.
• Strong planning, organization, and implementation skills with the ability to manage multiple projects and tasks.
• A self-starter with a proactive approach to assignments, one with the ability to work both independently and as part of a team, solve problems with limited supervision, prioritize tasks, and meet deadlines.
• Willingness and availability to travel throughout Alaska as needed, and work some weekends and evenings as the job requires.
• Interest, understanding, and commitment to the conservation of birds, other wildlife and their habitat, especially in Alaska, is critical, as is the ability to communicate Audubon’s mission, goals, and programs effectively and with the highest professional standards.
The National Audubon Society is a federal contractor and an Equal Opportunity Employer (EOE). All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. We are committed to a policy of nondiscrimination, inclusion and equal opportunity and actively seek a diverse pool of candidates in this search.
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